Willingness to Pay for Improving River Water Quality: Do Households’ Environmental Attitudes Matter?


Md. Ariful Islam

Md. Mijanur Rahaman

Siti Aznor Ahmad

Journal: Bangladesh Journal of Political Economy

(pp: 39-54) | Doi No: http:/doi.org/10.56138/bjpe.jun2202



This paper investigates the determinants of a household’s willingness to pay for improving the water quality of an impaired urban river by employing the contingent valuation method (CVM) in a developing country like Bangladesh. For this study, primary data are collected through an in-person survey of     the households in Dhaka city. Using the logit model, this analysis focuses on the relationship between environmental attitudes and willingness to pay for improving river water quality. The outcomes indicate that respondents with stronger environmental attitudes are more likely to pay, while those with weaker attitudes are less likely to pay for hypothetical contingent valuation (CV) scenarios. Some of these results support the motivation for non-use value that people place on non-marketed goods and can be employed to enhance CV reliability as the National Oceanic and Atmospheric Administration (NOAA) recommended. This study also suggests that the government increase people’s understanding and attitude toward environmental preservation so that people will willingly pay for the preservation effort.



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